7 Steps to Start Email Marketing for Beginners

Email marketing is one of the best money-making models known to humankind, think about this, how many persons do you know who have an email address, for me everyone I know has at least two of them.

Everyone is competing for your email, do you want to sign up for Facebook, YouTube, Instagram, or any other social media, they want your email, do you want to find a job one of the things they will ask you is to provide your email address.

That is why in this post I am going to tell you why you need to do email marketing and the 7 steps to start email marketing for beginners.

Before we move on let me answer some of the questions you might have, in case I didn’t answer your question, in particular, let me know in the comment section below.

What is email marketing?

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

What are the best email marketing services?

This is not a simple question to answer, there are a lot of good email marketing services out there, from high-end ones like Infusionsoft or Consfusionsoft as I like to call them, they are very good but very complicated to understand and very expensive, you will need to hire somebody to do it for you or dedicate a lot of time learning how to use them.

Also, there are lower-end email marketing services, like MailChimp which are free to get started but they have a very complex design.

So if we take into account the price of the service and how easy is to use them, for me ActiveCampaign and Aweber are the best email marketing services at the moment.

How can I email marketing for free?

Yes, you can start email marketing for free, ActiveCampaign offers a free two weeks trial, all you need is to register using your email, and no credit card is required, and you can get your ActiveCampaign free trial here.

Aweber has a limited free version, no credit card is required and you can have up to 500 subscribers for free. You can get Aweber for free here.


You can read why I recommend Aweber for beginners here.

What is an email marketing strategy?

An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals.

What is the best email marketing platform?

Personally, I tried almost every email marketing platform on the market, and I will tell you with confidence that ActiveCampaign is the best email marketing platform.

They have an easy design, and simple yet very powerful automation, you can integrate them with most of the other tools you need to run your business, and the feature.

What I like the most is their tagging feature, you can tag people on your list according to the products they bought from you, the way they joined your newsletter, the lead magnet they used to opt-in, the links they clicked, etc, your imagination is the limit.

And their paid version is cheaper than Aweber paid version.

Why email marketing

There are many reasons to start email marketing and here I am going to list and discuss a few of them.

You have more control

There are many ways to build a list online, you can do this by starting a Youtube channel, you can build Instagram followers, and you can do the same with Facebook and many other social media platforms.

There is one major problem with those, you don’t control them, a policy change or an algorithm change can wipe out all your followers on the brink of an eye, when you have your own email list you have more control and for any reason, if the autoresponder company want to shut you down, they will let you download your list.

There is no limit to how many of your subscribers you can reach

Most social media platforms will limit your organic reach, even if you have 10000 Facebook followers when you publish a new post, it will not reach all of them, they want you to pay to reach more people, but if you have 10000 email subscribers and you send an email all of them will get your email.

Higher return on investment

There is research that came to the conclusion that you will earn around $40 for every $1 you invest in email marketing, this is a very lucrative business, again that is why every company is after your email address, and you should too.

Ability to print money

This is one of the most powerful aspects of email marketing, literally, you will be able to print money from the thin air.

Imagine this, you have 10000 persons on your mailing list, you wake up in the morning and you realize that you need $5000 asap because there is an emergency, you sit down, and in 20 minutes you find a product that cost $100, and they pay you 50% in commissions, you study the products and you are convinced that it will help your audience, you write an email and sent it to your list, recommending that affiliate product.

If only 2000 people open your email and out of those 1000 click your affiliate link that is 1000 clicks to the offer and if just 100 of them buy, you will have enough money to pay for your emergency (it could be more if you have a good relationship with your audience and the offer has some upsells).

I am not saying you will be able to do this from day one, that will be stupid, but with time if you learn how to do email marketing in the right way you will be able to do this on the regular basis.

Forget about $5000 days, you can do this and pull a lot of $100 days, and in my opinion, this is enough to have a good life in the most part of the world.

The difference between list building and email marketing

Many people get confused when they see the terms list building and email marketing and sometimes they interchange them. Here is the difference between them.

List building is the process of adding prospects to your email list (I will write a guide about this in a few days), this includes picking the market in which you want to build your list.

Creating a lead magnet or a freebie to give away as an incentive for people to join your email list, creating a landing page or a squeeze page, choosing your autoresponder service, and deciding your traffic strategy.

While email marketing is the process of sending emails to your list, this can be promotional emails, educational emails, or a combination of both.

The main purpose of email marketing is to build a relationship between you and your prospects, you need to write those emails as if you’re writing them to your own friend.

You see, people tend to buy from people they trust, if you can earn trust from a group of people, they can buy most of the things you will recommend to them and this will make you money in the process.

In a few words, list building is everything that happens before your prospects give you their email address and email marketing is everything that happens after that.

7 steps to start email marketing for beginners

So these are the 7 steps you need to start email marketing especially if you’re a beginner.

Step 1: Pick an email marketing platform

Earlier in this post, I talked about the best email marketing platform, and that is ActiveCampaign, If you want a simple design, powerful automation, and a modern email marketing platform for content creators this is it.

ActiveCampgaign has a 14 days trial and then $15 per month for up to 500 subscribers, remember the cost increases as your number of subscribers increases.


If you don’t have money to invest, for now, you can start with Aweber, they have a free version for up to 500 subscribers, and they are reliable, easy to use, and beginner friends.


If you’re doing email marketing for the first time in your life go with Aweber and then when you start making some money move to ActiveCampaign.

Each of those two email marketing platforms has a lot of tutorials on how to use them. If do you find any problem, let me know via the contact form and I will be glad to help you.

Step 2: Set up a website and a professional email address

It does not matter if you are using Youtube, Podcast, Facebook, or any other marketing channel, you need a website as the central hub of your online business.

In order to create a website, you need a domain name, the easiest domain name you can get is your own name, just go to namecheap.com and buy a domain name for less than $10.

Also, you will need a hosting service, if you are just starting out I will recommend you to get started with Cloudways, they are fast reliable, and relatively cheap. You can start for free today.



Can simply install a WordPress on your domain name, if by any means you can’t do this let me know and I will help you to install a WordPress site for free.

Also, you will need to set up a professional email address, this is because when you use a free email address like gmail.com, hotmail.com there is a big chance that your emails will end up in a spam box, also having an email address like yourname@yourname.com will increase trust and it is more professional.

You can use Google Work Space to create your professional email address.

Learn how to create a professional email address for your business here.

Step 3: Create a lead magnet

The third step is building a lead magnet; this is a part that most people ignore but yet it is a very important one.

You need to ethically bribe your prospects to join your list, you need to find what is your audience’s main problem and offer them something that will help them to solve this problem in exchange for their email list.

A lead magnet does not have to be complicated, you can create a one-page PDF checklist on foods you never eat to lose weight or a pdf on 5 steps to build your email list.

The main thing about this is that your lead magnet should be practical, easy to consume, and directly to the point.

Also, you can a video, audio, or even an article as your lead magnet, you don’t need to overcomplicate this. Just do it.

Step 4: Build a Squeeze page or Opt-in Form

So now you have an email marketing platform and a lead magnet ready, the next step is to create an opt-in form in order to give away your lead magnet. You will need to connect your opt-in form to your email marketing platform.

I always recommend just asking for an email address for exchange with a lead magnet, but if you want to add personalization you can ask for a name too, don’t ask for their phone number or zip code, remember less is more.

This is how it works, prospects go to your website and he/she finds a landing page offering a lead magnet, he/she thinks that it is exactly what he/she needs, they give you an email address, and they get added to your email marketing platform which instantly them a thank you message with a download link.

You can build your squeeze page using WordPress plugins or if you can code you can build one coding from scratch, on my case I use Clickfunnels to build my squeeze pages.

You can read how to create a squeeze page using HTML here.

Step 5: Create the main email list

When you’re new you just need to create one email list or email sequence, you can name it according to your free gift (I will talk about this in the next step).

If you’re using Aweber, they call this a list, you will go and create a list, give it a name and description, a reply email (the email you created in step 2) and you’re good to go.

Step 6: Create a Welcome message and a Soap Opera Email Sequence

After your prospects opt-in, you will need to send them a thank you message, the purpose of this message is to introduce yourself to your prospects, thank them for getting your lead magnet, tell them what they can do with it, give them the download link and tell them what to expect from you in the future, that is the main purpose of your first email.

Luckily For You, I Have Pre-Written One For You Here Containing The Free Gift For Your Subscribers.

Just Copy & Paste this as your First Message in your Aweber Auto-Responder. Click Here to Access.

Step By Step Instructions

  1. Download the message.
  2. Hover over the “Messages” tab and select “Campaigns”.


3: Next, click “Create a Campaign”.


4: Click “Create a blank campaign”.


5: Give your new campaign a name, then click “Create”.


6: You can choose to trigger the campaign for all subscribers or for subscribers who match certain criteria.  To trigger a campaign for specific subscribers, click the “Add filter” button to the right.


7: After you’ve chosen to start your campaign for all subscribers or for a specific filter, add your “Send Message” actions to the campaign canvas.


On the right-hand side, it will appear a small tab with a create a message drop menu, if you click that one you will get three options, drag& drop, plain text, and HTML, just pick drag &drop.


Copy and paste the subject line and email, then click save and exit, guess what? you have your welcome email.

After creating a thank you email, then you need to create and set up a Soap Opera Sequence.

In a few words, Soap Opera Sequence (SOS for short) is a sequence of emails that move subscribers through a serialized narrative, like this: In the example above, SOS #1 is a sequence of 4 to 5 emails. … The main aim of this sequence is to introduce you and your services/products to your prospects

This is the method I learned from Russell Brunson in his famous book DotcomSecrets, you can get it here for free.

soap opera

Step 7: Send Seinfeld emails

Do you remember the famous sitcom, Seinfeld? It was a comedy sitcom about nothing, there was no pre-written script, and all they used to do was, make episodes about their daily life.

For example, if they go to the coffee shop, whatever happened there was an episode, the same thing if they go to a restaurant or hospital, they made a whole series about nothing.

Seinfeld emails are basically emails about nothing—oddly enough, they’re effective. When writing a Seinfeld email, connect with people in your writing while subtly leading them to your products and services too.


These can be your content, the conversation you have with people on social media or in daily life, trending news of the day, it can be anything, the main thing here is that in each of these emails, you need to connect them to the product your promoting, this is like making money without being too pushy.

People will be entertained and they will buy through your link and you will make much more money.

Also, I learned from Russell Brunson, famous book DotcomSecrets, which you can get it here for free.:


Those are the 7 steps to start email marketing for beginners again if you have any problems, let me know and see how I can help you. Thank you for reading.


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