ClickBank vs Amazon: Which Platform is Better for Affiliate Marketing?

As an affiliate marketer, I’m always looking for the best platform to sell products and earn commissions.

Two of the biggest players in the game are ClickBank and Amazon. Both have their pros and cons, but which one is better?

In this article, I’ll compare ClickBank and Amazon and help you decide which one is right for you.

ClickBank is a digital marketplace that specializes in selling digital products like eBooks, courses, and software.

It’s been around since 1998 and has paid out over $3.5 billion in commissions to its affiliates.

Amazon, on the other hand, is a massive online retailer that sells everything from books to electronics to groceries.

It’s the largest online retailer in the world and has a reputation for being trustworthy and reliable.

So, which one is better for affiliate marketers? It really depends on what you’re selling and who your target audience is.

ClickBank is great for digital products and has a large network of affiliates who are focused on promoting those types of products.

Amazon, on the other hand, is better for physical products and has a wider audience of shoppers who are looking for a variety of products.

What is Clickbank?

Clickbank is an online marketplace that connects digital product creators with affiliate marketers.

It was founded in 1998 and has since become one of the largest affiliate networks in the world, with over 200 million customers in more than 190 countries.

Clickbank offers a wide range of digital products, including e-books, software, courses, and membership sites.

How Clickbank Works

You can list your products on Clickbank and set the commission rate that you are willing to pay to affiliate marketers.

Once your product is listed, affiliate marketers can sign up to promote your product and earn a commission on each sale they generate.

Clickbank handles all the payment processing and affiliate tracking, making it easy for both product creators and affiliate marketers to do business.

Advantages of Clickbank

  • Large network of affiliate marketers
  • Easy to use platform for both product creators and affiliate marketers
  • Automated payment processing and affiliate tracking
  • The low entry barrier for product creators
  • High commission rates for affiliate marketers

Disadvantages of Clickbank

  • High competition for popular niches
  • Low-quality products can damage the reputation of the platform
  • Refund rates can be high for certain products
  • Product creators have limited control over their affiliates’ marketing methods
  • Strict policies on certain niches, such as health and wellness

What is Amazon?

 I have seen Amazon grow from a small online bookseller to the giant it is today. Amazon is an American multinational technology company that specializes in e-commerce, cloud computing, digital streaming, and artificial intelligence.

It is one of the world’s largest online retailers and has a significant presence in the tech industry.

How Amazon Works

Amazon operates on a business model where it connects buyers and sellers on its platform.

It offers a range of products and services, including books, electronics, clothing, and home goods.

Amazon has a vast network of warehouses and distribution centers across the world, which allows it to offer fast and reliable shipping to customers.

Advantages of Amazon

One of the biggest advantages of Amazon is its massive customer base. With over 200 million active users, Amazon provides sellers with a vast audience to sell their products to.

Additionally, Amazon offers a range of tools and services to help sellers manage their online stores, including advertising, inventory management, and fulfillment services.

Amazon also has a reputation for excellent customer service. Its customer-centric approach has helped it build a loyal customer base that keeps coming back to the platform.

Amazon’s customer service team is available 24/7 to help customers with any issues they may have.

Disadvantages of Amazon

While Amazon offers many advantages to sellers, it also has some downsides. One of the biggest disadvantages of selling on Amazon is the competition.

With so many sellers on the platform, it can be challenging to stand out and make sales.

Additionally, Amazon charges fees for using its platform, which can eat into a seller’s profits.

Another disadvantage of selling on Amazon is the lack of control over the customer experience.

Amazon handles all aspects of the sale, from shipping to customer service, which means that sellers have limited control over how their products are presented to customers.

Clickbank vs Amazon: Which One to Choose?

Pricing Comparison

When it comes to pricing, Amazon is known for its competitive prices and free shipping options for Prime members.

Clickbank, on the other hand, offers a variety of pricing options for vendors, including a one-time activation fee and a percentage of each sale. However, as a buyer, you won’t have to worry about any additional fees on Clickbank.

Product Selection

Amazon has a vast selection of products, from books to electronics to clothing. Clickbank, on the other hand, specializes in digital products, such as e-books and online courses.

If you’re looking for a specific physical product, Amazon is likely your best bet. However, if you’re interested in digital products, Clickbank may have more options for you.

Commission Rates

Clickbank typically offers higher commission rates to affiliates than Amazon. This is because Clickbank specializes in digital products, which often have higher profit margins.

However, Amazon’s commission rates are still competitive, and they offer a variety of advertising options for affiliates.

Ease of Use

Both Clickbank and Amazon offer user-friendly platforms for buyers and sellers. However, Clickbank may be slightly more complicated to navigate for beginners, as it offers more customization options for vendors.

Amazon, on the other hand, has a straightforward checkout process and easy-to-use search filters.

Customer Support

Amazon is known for its excellent customer support, with a variety of options for contacting their customer service team, including phone, email, and live chat.

Clickbank also offers customer support, but it may not be as extensive as Amazon’s.

However, Clickbank does have a comprehensive knowledge base and community forum for users to ask questions and get support.


After comparing Clickbank and Amazon, I have found that both platforms have their strengths and weaknesses.

Clickbank is better suited for digital products, while Amazon is better suited for physical products.

However, both platforms offer a variety of products in different niches, allowing affiliates to find products to promote that align with their audience’s interests.

When it comes to commission rates, Clickbank offers higher commissions, but Amazon has a more reliable payment system.

Additionally, Amazon’s affiliate program is more established and has a wider reach, making it easier for affiliates to promote products to a larger audience.

Ultimately, the choice between Clickbank and Amazon comes down to the type of products you want to promote and the commission rates you are looking for.

Both platforms have their pros and cons, so it’s important to consider your specific needs before making a decision.

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