If you’re running any online business, probably you have a social media account for that business, the reason for this is that most of our prospects and potential customers are most of the time in social media platforms.
The problem though is that if you are running a Youtube channel or a blog o even both, it can become very difficult to be active on those social media platforms.
Some online entrepreneurs opt to hire someone to help them out with these tasks, and others opt to use automation tools, I am in the second category, and I use a tool called Tailwind to automate my social media, especially Instagram and Pinterest.
In this post, I am going to give you my Tailwind review, share the pros and cons of using the tool, and my recommendation if you should use the tool or not.
Pinterest and Instagram are two of the most popular social media sites on the planet. Pinterest has about 454 million users worldwide while Instagram has a whopping 1.36 billion users.
Any marketer worth his/her salt will know that these two sites are fantastic for driving free traffic to their web properties. In other words, you’ll be siphoning traffic from these popular sites to your blog, sales pages, affiliate products, etc.
However, making free traffic work – is hard work. Not only do you constantly need to create visual content, but you’ll also need to post them to your different social accounts.
Initially, it may seem exciting… but over time, it can become a real drag. And that’s exactly why you need a scheduling tool to do most of the heavy lifting for you.
Tailwind is one of the biggest names when it comes to Pinterest and Instagram scheduling and analytics. Let’s see why it’s so popular…
Saves you time
This is a lifesaver for most Pinterest users. You can create all your pins at one go and schedule them in Tailwind to go out on days and times you specify.
Tailwind will then post your images, etc. according to your schedule. It’s all hands-off and you’ll not need to log into your accounts daily to post.
Makes content creation easier
With Tailwind, you can automatically generate designs and tweak them to create newer ones. This is much easier than trying to constantly create new designs from scratch.
This tool takes repurposing to a whole new level. With one image, you can use multiple templates and create a hundred different posts. People have a short memory online.
If you schedule these posts to go out a few months apart, your content will still appear new even though it’s the same image that’s been given a different look.
One centralized platform
You can control both your Pinterest and Instagram account from just one dashboard on Tailwind. That keeps things less confusing and a lot easier.
Analytics and Reporting
Tailwind will provide you with data on how your pins and posts are performing. It’ll track your posts’ engagement and virality, the number of followers you’re getting, etc.
It will track your posts on a granular level – by pins, boards, etc. There’s no shortage of data here.
You can use the analytics to tell you which posts are more popular and should be replicated and which are not working well.
This feature is especially useful for Instagram. Tailwind will highlight which are the most popular and relevant hashtags based on your post. By using these hashtags, you’ll have a higher chance of making your posts viral.
Safe to use
Very often, with other scheduling apps, your social media accounts may risk getting restricted or shut down because the platforms view these apps suspiciously and think you’re spamming them.
Tailwind is approved by the largest social media platforms. So you can use it without worry.
Tailwind has a forever-free plan where you can use it free for a long time. But you don’t get all the features and there are limits to usage. You can upgrade by paying. Either way, you can definitely test Tailwind out and see if you like it.
For all its features and convenience, Tailwind is quite inexpensive at $9.99 a month, if you pay annually (recommended).
If you pay monthly, it’s $19.99 a month. So it’s better to save $120 and just pay annually.
While Tailwind can post for you, it can’t really engage with your followers. So, you’ll want to show up every now and then and reply to comments, etc. just to let them know you’re around. It’ll help with engagement metrics and build loyalty among your followers.
Should You Get It?
If you’re using Pinterest and/or Instagram, Tailwind will definitely make your life easier.
You don’t want to be in a situation where you have a hundred and one things to do in your business and forget about posting on your social media accounts.
Schedule your posts in Tailwind once a month and let it do the job for you. You can focus on the other more important parts of your business such as marketing and selling.
Tailwind works and it’s affordable. Get it and save yourself time and effort. This tool is worth the investment.