Most business owners online or offline keep using their free email addresses for business purposes, this is a mistake, and in this post, I am going to share with you the 5 reasons why you need a branded email address for your business.
What is the branded email address?
A branded email address quite simply is an email address or set of email addresses that carry the same name as an overall brand; for example, if a person works for unparalleledfreedom.com, they may also choose to have an email address such as firstname.lastname@example.org.
Probably you are the only person in your business right now you just need to choose the name for your business, register a domain name, and add an email associated with your domain name.
Many hosting packages now come with the option of creating numerous email addresses associated with the domain name that you’ve registered, meaning that creating branded emails doesn’t have to be a complex or disjunctive task.
5 reasons to have a branded email address
Brand name association
It is easier for your customers, readers, or viewers to recognize your emails if it has the same name as your brand, if they read content from unparalleledfreedom.com they need to see that the email they get is related to that domain, this will give them another reason to open your email.
It increases trust
In online business, people buy from the person they like and trust, and having a branded email address will help to increase trust from your audience, most spammers do not have a branded email address, they are not a brand.
It adds coherence
Having an overall brand name or website name and then having email addresses with different names can be very confusing. Confused people do not buy.
It probably won’t cost you anything
If you have a hosting plan you may not require to pay extra cash to have your branded email address, most of the big hosting companies like WPXHosting will let you create a branded email for free.
It increases your deliverability
This is because the most important factor in email deliverability is domain reputation, and when you send mail from a Gmail account, you’re actually using Gmail’s reputation, not your own.
NOTE: Even if your provider does not currently block email, it is highly likely that all email providers will do so in the near future.
The best way forward is to create an email address at a domain that you own, so you can start building up your own domain reputation.
How to get your own branded email address
There are normally three ways to add email to your domain and start sending emails with that address.
1. Where you bought your domain
Almost all domain providers will be able to provide you with an option to add an email to your purchase.
Then you will have the email@example.com address you need, and even if you do not set up the Inbox entirely you can still set up forwarding to your normal Gmail or Yahoo address.
2. Where do you host your website
Most hosting companies will let you create a branded email address, and they will give you different solutions to choose from, some of them free and some of them paid, depending on what you need you can pick how to create your email address.
3. Google Workplace
Did you know you can still use Gmail with your domain email? It is true!
You can use Google Workplace to manage your domain email address, plus Google Docs, Sheets, and more! Click here to sign up and get started, plans begin at $6/month.
That is it, those are the reasons why you need a branded email address and how you can get one, either from your hosting company, your domain registrar company or by using Google Workspace, I set my email address by using Google Workspace.